Despite the old adage that "you should never judge a book by its cover," first impressions are important. It doesn't matter how well-organized or profitable your business is if the outside is neglected and decrepit; it will reflect poorly on your company and cause you to lose customers.
If people arrive and see a filth parking lot and a run-down environment, they will get absolutely the wrong impression of what it's like to conduct business with you. Because 95% of buyers make their choice on whether or not to enter a store on how it looks from the outside, freshening up the exterior will almost certainly improve the footfall to your retail store.
If you want to give customers the best possible image of your business, you need to have good curb appeal as well as a great interior and we will look at some of the things you can do here.
Give it a good clean
Customers will not be attracted to your business if the outside of your building is unkempt and chaotic. It also gives the impression that your company is sloppy and inattentive, which is not a good impression to leave with a potential client. Spend some time cleaning up the outside of the building: pick up litter, wipe down windows and walls, remove graffiti and animal mess and use a pressure washing service to give it a good blast.
Freshen up with a new coat of paint
Consider the last time the outside of your business was painted. A good paint job should survive for many years, so it's probably time for a touch-up. Painting the exterior of your building is one of the most cost-effective ways to improve its appearance.
A chipped, flaking paint job exposes the material beneath and exposes it to the elements of sun, wind, and rain, which can harm the structure of your building as well as look exceedingly unattractive. You could even take advantage of the opportunity to fully change the colour palette. To make it stand out even more, paint it in your company's colours.
Keep on top of the landscaping
The environment surrounding the building, as well as the building itself, need some delicate loving care. Overgrown bushes, fallen leaves, and out-of-control weeds give it a dishevelled and unwanted appearance. Trim bushes and shrubs, pick up fallen leaves, and, most essential, mow the lawns on a regular basis to keep it tidy. The difference between an untidy landscape and one that has been maintained is astounding, but keep in mind that it is something that must be done on a regular basis; it is not a one-time activity.
Give it some greenery
A touch of green on the outside of a building will always improve its appearance and make it more appealing. It does not have to be elaborate; strategically placed pots outside the door, as well as a few hanging baskets or bushes at the entryway, can make a big difference.
By improving the curb appeal of your business, you will see a much higher footfall. It makes you look like you care about the finer details, which is what every business wants to be seen to do.
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